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The Eyes Have It – How Heat Maps Help Marketers

Posted on March 27, 2015 by Georgina Park |Leave a comment|

New heat maps that show where people’s eyes focus on advertisements and web pages could prove to be invaluable for marketers.

These heat maps from a visual insight platform called Sticky can show differences in how men and women view the same object. This will be an incredibly important tool when planning targeted ad campaigns or designing websites.

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