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Georgina Park

I am a marketing enthusiast in my twenties who loves travelling, sports and socialising. I recently returned from a round the world backpacking trip and currently keep dreaming of sandy beaches!
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Recent Posts

The Eyes Have It – How Heat Maps Help Marketers

Posted on March 27, 2015 by Georgina Park |Leave a comment|

New heat maps that show where people’s eyes focus on advertisements and web pages could prove to be invaluable for marketers.

These heat maps from a visual insight platform called Sticky can show differences in how men and women view the same object. This will be an incredibly important tool when planning targeted ad campaigns or designing websites.

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China Uses Big Data for Property Trends

Posted on March 26, 2015 by Georgina Park |Leave a comment|

Over the last year there’s been a flurry of activity from western companies trying to gain a foothold in China. Amazon, IBM, Microsoft, Hewlett-Packard...the list goes on of businesses scrambling for the Chinese share of the $46.34 billion market of big dig data. But following the recent Alibaba IPO on the New York Stock Exchange, the Chinese government is continuing its foray into the big data market...by using big data in forecasting real estate prices.

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Security Controls for OFFICIAL-SENSITIVE Information

Posted on March 24, 2015 by Georgina Park |Leave a comment|

Government departments needing to send OFFICIAL-SENSITIVE information will need to use some additional security controls. These controls are largely procedural rather than technical and will vary depending on the information being transferred.

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PCI in the News – What’s Happened So Far in 2015?

Posted on March 22, 2015 by Georgina Park |Leave a comment|

In the financial world, nothing stays the same for long. Stay updated – here are some of the biggest stories in the world of PCI this year:

  • President Obama outlines plans to tackle cyber crime at Silicon Valley summit
  • Apple Pay provokes questions about PCI compliance
  • PCI-DSS 3.0 launched to increase security
  • PCI: “SSL isn’t acceptable” as data protection
  • Report: many companies don’t follow up on PCI compliance
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Public, Private, Hybrid, Saas or Paas – Whats’s the difference?

Posted on March 20, 2015 by Georgina Park |Leave a comment|

Those of you who are familiar with cloud systems will already know that there are three types of cloud computing options. For those of you not in the know, these options are:

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How the Creative Industries Can Share Data Safely

Posted on March 19, 2015 by Georgina Park |Leave a comment|

The creative industries are one of the big economic success stories of the West in the 21st century. Cultural and Creative Industries (CCIs) are anticipated to be responsible for more than 3% of the EU’s GDP and jobs.

For those in charge of forward-thinking companies in the creative industry, safe file sharing has never been more essential. Consumer-grade file transfer products like DropBox, WeTransfer and YouSendit don’t offer the assurances or service level that many professional, top-tier businesses require.

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How do I send files to China?

Posted on March 15, 2015 by Georgina Park |Leave a comment|

File sharing to China is becoming harder and harder. With the Chinese government clamping down on the free services this is a problem that many businesses face.

It’s just as well that Maytech, the experts in file sharing to China, have a solution:

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3 Essential Questions to Help Beginners Make the Most of Big Data

Posted on March 13, 2015 by Georgina Park |Leave a comment|

Big data is everywhere – and it’s only getting bigger. The amount of information that’s produced day-in, day-out across the world can be invaluable for savvy businesses who are keen to eliminate inefficiencies and exploit fresh niches.

 

(Free to use)

Happily, this powerful tool isn’t solely the preserve of global megabrands. It’s just as valuable to smaller organisations who can use it to grow and outsmart the opposition.

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Maytech Review 2014

Posted on March 13, 2015 by Georgina Park |Leave a comment|

To kick back on those January blues, the Maytech HQ crowd always like to stop and take heed over what’s happened over the last year. This world of technology is a fast paced one and sometimes it’s just nice to stop. And Reflect.

Here’s a quick journey through Maytech’s 2014…

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Western Companies’ Big Troubles in Not-so-Little China

Posted on March 12, 2015 by Georgina Park |Leave a comment|

Thanks to the various rules and restrictions around foreign import and businesses coming to China, many international businesses are up against huge challenges. One of the biggest obstacles they face is that in certain industries, foreign companies are simply not allowed to operate within China.

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