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Georgina Park

I am a marketing enthusiast in my twenties who loves travelling, sports and socialising. I recently returned from a round the world backpacking trip and currently keep dreaming of sandy beaches!
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Recent Posts

How Netflix Uses Data to be Better

Posted on July 16, 2014 by Georgina Park |Leave a comment|

With 44 million subscribers globally, billions of hours of video streamed every month and over 30 million plays a day tracked every time a viewer rewinds, fast forwards or pauses a show, it’s safe to say Netflix collects a lot of data along with it’s on-demand media streaming service.

This data is being used in a number of innovative ways to provide the best user experience for its subscribers from recommending programs or movies to improving playback quality and identifying poorly translated subtitles.

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How Broadcasters Used Big Data at Wimbledon 2014

Posted on July 11, 2014 by Georgina Park |Leave a comment|


Sports broadcasting used to be about the sports.

The focus was on the actual dramatic events unfolding on the football pitch, baseball field or tennis court. Fans sat on tenterhooks in stadiums and at home willing their team or their player to make the game-winning move.

Then along came storytelling. Sports broadcasts now features footage of players’ hometowns, discussions with high school coaches, adding a layer of narrative to add emotional depth to an already dramatic event.

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UK Financial and Retail Firms Branded “Naive” Over Data Security

Posted on July 04, 2014 by Georgina Park |Leave a comment|

UK financial services and retail organisations have been accused of being “naïve” about data security after a new survey found that 60 percent are confident that their security controls are able to prevent the loss of data files.

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Advantage Analytics: Wimbledon and the Power of Big Data

Posted on July 02, 2014 by Georgina Park |Leave a comment|


The American technology monolith IBM has been part and parcel of the Wimbledon Championships for 25 years and this year’s Grand Slam looks set to push big data further in tennis than it’s been before.

Back in 1991, IBM and Wimbledon were first able to utilise technology in tennis when they measured the speed of players’ serves at the All England Club. In the years since, thanks to big data and secure data transfer solutions, the analytical possibilities at tennis’s most esteemed Grand Slam have become almost endless.

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A Beginner’s Guide to PCI Compliant Data Acquisition

Posted on June 30, 2014 by Georgina Park |Leave a comment|


At first there were five.

Visa had one, MasterCard had one, American Express had one, Discover had one and JCB had one.

Each company had the same noble intention: to protect their card holders by making sure that merchants met minimum levels of security when they stored, processed and transmitted cardholder data.

And so, in the throes of the 2004 Christmas shopping season, these 5 companies joined forces to form the Payment Card Industry Data Security Standard (PCI DSS).

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The Essential 2-Step Cheat Sheet For HIPAA Compliance

Posted on June 29, 2014 by Georgina Park |Leave a comment|

“What you don’t know can’t hurt you” is a myth that has been debunked by many.

But when it comes to HIPAA compliance, knowledge isn’t enough...because you can be hurt the most by what you don’t do.


What is HIPAA?

Before we get into the steps, let’s look at what HIPAA actually is.

HIPAA stands for the Health Insurance and Portability Act of 1996. It was signed into effect by US President Bill Clinton, and essentially governs health insurance for employees, as well as specifying the minimum standards for the secure file transfer and protection of electronic health records.

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This Month On Cloud China – June 2014

Posted on June 27, 2014 by Georgina Park |Leave a comment|

This month’s cloud file transfer news on Cloud China...


Click on the headlines below to go straight to the story.

Alibaba’s Cloud-Computing Unit To Open First Hong Kong Data Center

Alibaba Group’s cloud computing unit, called Aliyun (or AliCloud), said today that its first data center in Hong Kong will launch on May 12. This is significant because it marks Aliyun’s first step toward international expansion. The announcement comes less than a week after Alibaba filed for its U.S. public offering, which is expected to be one of the largest tech IPOs ever. Click here to read more.

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5 Biotech Startups Using Big Data To Shake up Big Pharma

Posted on June 25, 2014 by Georgina Park |Leave a comment|


Big data is dividing the world into two distinct categories: the big data haves and have-nots.

Nowhere is this more evident than in the healthcare and pharmaceutical industries that traditionally are not associated with innovation and change.

But whilst many of its organisations are busy trying to resist or endure the challenges of big data, a handful of start-ups are embracing big data and using it to shake up the entire big pharma and healthcare industry.

This article looks at 5 of them.

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What is IL3 Accreditation and Why Are We Getting It?

Posted on June 22, 2014 by Georgina Park |Leave a comment|


Never one to rest on our laurels when it comes to secure data transfer, we are currently undertaking the IL3 security accreditation for our ICT system.

This accreditation requires enhanced security to protect sensitive information and is a common requirement for central Government departments and some agencies. Accreditation is based on HMG security standards, which in turn are based on ISO 27001, but with more stringent requirements.

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Why Security is Key When it comes to Sending Files to China

Posted on June 20, 2014 by Georgina Park |Leave a comment|


As if getting your data around the congested cross-Pacific public internet, past the Great Firewall of China and into the People’s Republic wasn’t hard enough, you’ve also got to worry about its safety.

You want to take your business to China and why not, it’s a no brainer. A production powerhouse with the world’s fastest-growing economy, second-biggest consumer spending and most populous nation, China is the world’s newest superpower and not being there is bad for business.

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